From aviation to defence innovation, Māris Tašmans shares practical lessons on trust, partnerships, long sales cycles and turning B2B leads into real commercial momentum.

In B2B, people rarely choose a vendor alone. They need to feel safe recommending it, explaining it, and defending it in the room where the real decision is made. This article explores why Buyability, peer trust, brand visibility, and credibility matter so much in longer B2B sales cycles, and why one quick advert can never replace strong foundations.

Most B2B buyers are already forming preferences before they ever enter your funnel. AI tools, LinkedIn, peer recommendations, podcasts, communities, and trusted networks are reshaping how vendors are discovered, evaluated, and remembered long before measurable intent appears.

Marketing today is faster and more connected than ever, but also more exposed. This article explores where hidden risks are building in everyday marketing work and why responsibility for AI and data usage can no longer be ignored.

The future of B2B marketing is about thinking better. As AI accelerates execution, the real advantage shifts to clarity, strategy, and the ability to turn tools into meaningful outcomes, not just output.

AI is already embedded in daily work, but expectations, evaluation, and responsibility are still evolving. In this interview, Iveta Bikse, Work and Organizational Psychologist, explores how these gaps are shaping hidden AI usage, shifting workplace dynamics, and the emergence of technostress inside organizations.

Many B2B marketers communicate based on assumptions or internal agendas, not real client language. Research shows buyers engage more when messages reflect their thinking and priorities, not yours.

When systems stop talking, growth slows down. In this interview with Juris Bergmanis, we explore how software fragmentation, manual workarounds, and disconnected tools quietly signal that your technology no longer supports your business strategy.

Forest Therapy offers a research-backed, practical way to restore cognitive clarity, reduce stress, and strengthen performance, without adding another tool or workshop to the calendar. The interview with Inga Beitiņa.

In 2026, leadership advantage is about choosing better. As complexity, AI output, and pressure increase, strategic minimalism is emerging as a quiet but powerful response. This article explores why focus, consistency, and intentional restraint are becoming the new C-suite advantage.

Email remains the closest relationship a brand can own in marketing, not because it’s old, but because it’s intentional.
This article explores why email matters more than ever.

In B2B, buyers don’t start trusting when they’re ready to buy, they buy because they already trust. Here’s why consistency and credibility matter more than ever in 2026.

The “all-in-one marketer” has become a costly myth.
In 2026, sustainable growth depends on clearer roles, aligned leadership, and marketing teams designed for strategy.

The regulatory landscape for B2B marketing is changing fast. With the EU AI Act entering full implementation and data privacy standards tightening across regions, 2026 will reshape how marketing teams use AI, manage data, and ensure transparency. In this expert interview, lawyer Linda Sprukste explains the key risks, new legal requirements, and practical steps every B2B company must take to stay compliant and competitive.

The Baltic–Nordic region is expected to enter a period of gradual recovery in 2026. Senior Economist Joona Widgrén shares key macroeconomic insights on GDP growth, labor markets, risks, and the trends that will shape B2B strategy next year.

B2B client events are powerful inbound engines. Discover a 15-step checklist to plan, execute, and optimize events that build trust, deepen relationships, and drive results.

AI is reshaping how B2B buyers search, not just on Google, but across platforms like Chat GPT, Reddit, and YouTube. In this deep-dive interview, Christina Värno, Head of Strategy at Convertal, breaks down how marketers can stay visible, build digital trust, and rethink content for the new discovery era. This is a must-read for teams preparing for 2026.

Corporate conferences aren’t just events, they’re powerful trust-building tools when planned strategically. Marketing expert Kristine Kostamblocka shares how thoughtful preparation, authentic content, and human connection transform conferences into long-term ROI engines.

People buy from people, not faceless brands. Learn why personal branding is one of the most powerful tools for business growth and how showing up authentically can boost both trust and visibility.

At RIGA COMM 2025, I was inspired by sessions on the shift from visibility to findability and YouTube’s evolving role as a discovery engine. Here are my reflections on authenticity, strategy, and human connection in modern marketing.