In 2026, leadership advantage is about choosing better. As complexity, AI output, and pressure increase, strategic minimalism is emerging as a quiet but powerful response. This article explores why focus, consistency, and intentional restraint are becoming the new C-suite advantage.

Email remains the closest relationship a brand can own in marketing, not because it’s old, but because it’s intentional.
This article explores why email matters more than ever.

In B2B, buyers don’t start trusting when they’re ready to buy, they buy because they already trust. Here’s why consistency and credibility matter more than ever in 2026.

The “all-in-one marketer” has become a costly myth.
In 2026, sustainable growth depends on clearer roles, aligned leadership, and marketing teams designed for strategy.

The regulatory landscape for B2B marketing is changing fast. With the EU AI Act entering full implementation and data privacy standards tightening across regions, 2026 will reshape how marketing teams use AI, manage data, and ensure transparency. In this expert interview, lawyer Linda Sprukste explains the key risks, new legal requirements, and practical steps every B2B company must take to stay compliant and competitive.

The Baltic–Nordic region is expected to enter a period of gradual recovery in 2026. Senior Economist Joona Widgrén shares key macroeconomic insights on GDP growth, labor markets, risks, and the trends that will shape B2B strategy next year.

B2B client events are powerful inbound engines. Discover a 15-step checklist to plan, execute, and optimize events that build trust, deepen relationships, and drive results.

AI is reshaping how B2B buyers search, not just on Google, but across platforms like Chat GPT, Reddit, and YouTube. In this deep-dive interview, Christina Värno, Head of Strategy at Convertal, breaks down how marketers can stay visible, build digital trust, and rethink content for the new discovery era. This is a must-read for teams preparing for 2026.

Corporate conferences aren’t just events, they’re powerful trust-building tools when planned strategically. Marketing expert Kristine Kostamblocka shares how thoughtful preparation, authentic content, and human connection transform conferences into long-term ROI engines.

People buy from people, not faceless brands. Learn why personal branding is one of the most powerful tools for business growth and how showing up authentically can boost both trust and visibility.

At RIGA COMM 2025, I was inspired by sessions on the shift from visibility to findability and YouTube’s evolving role as a discovery engine. Here are my reflections on authenticity, strategy, and human connection in modern marketing.

How to stay motivated when things get tough? In my recent workshop for the Women Entrepreneurs Mentorship Group, we explored motivation, finding clarity, meaning, and progress as the real drivers of sustainable energy and focus.

The B2B Marketing Digest brings clarity to today’s noisy marketing landscape. Each month, it curates essential industry updates, platform changes, and expert insights, helping marketers save time, stay informed, and make smarter strategic decisions.

What can marketers learn from a sold-out Latin music residency? That authenticity, passion, and boldness aren’t just cultural values, they’re brand strategies that create loyalty and impact.

Being in the right place, with the right story, at the right time In inbound marketing, timing and context matter as much as the message itself.

We’ve been chasing volume over value. High-quality leads aren’t born - they’re built. And in B2B, building means thought leadership, tighter accountability, and sharper ICP focus.

It’s clear that AI is no longer a future concept, it’s already reshaping how B2B companies run campaigns, analyze data, and engage customers.

In B2B marketing, too many leaders still expect PR, brand-building, or thought leadership to deliver immediate sales. When results aren’t instant, these efforts get dismissed as “nice-to-haves” or even “worthless spending.”
But here’s the truth: thought leadership is not a direct sales instrument - and it shouldn’t be treated like one.

Save hours of scrolling and searching. The B2B Marketing Digest delivers the latest trends, strategies, and actionable insights in one concise monthly email - so you can focus on making smarter marketing decisions, not chasing information.

Emotional intelligence, psychology, and cultural awareness are often overlooked in marketing — but they’re essential. In today’s global, fast-moving world, brands that connect on a human level stand out. This article explores how these “soft skills” become strategic superpowers in building trust, crafting resonant messaging, and navigating cross-cultural communication in modern B2B marketing.