I help B2B firms understand how buyers think, build authority, and make better strategic marketing decisions.

For nearly 15 years, I have worked across B2B marketing, communications, professional advisory services, real estate, legal marketing, and technology environments.

Today, I help firms strengthen positioning, increase visibility, and build trust in markets where buying decisions are increasingly shaped long before a prospect speaks to sales.

As founder and editor of B2B Marketing Digest, I continuously research buyer behaviour, AI-driven discovery, authority building, and the changing reality of B2B growth.

Kristine K.

Connect on LinkedIn to grow your network and explore collaboration.

Strategy before activity

Many firms believe they have a marketing problem.

In reality, they often have a clarity problem.

The market doesn't clearly understand what makes them different.

Their expertise is stronger than their visibility.

Their marketing activities are disconnected from how buyers actually make decisions.

Their teams are busy, but not always moving in the same direction.

Before more campaigns, content, or tools are introduced, I help firms step back and answer the bigger questions:

  • What should the market remember about you?

  • Why should buyers trust you?

  • What expertise should you be known for?

  • Where does authority come from in your industry?

  • Which activities genuinely contribute to growth?

Because better decisions usually start with better clarity.

I naturally gravitate toward patterns.

I pay attention to how markets shift, how buyers form preferences, and how trust develops before a buying process formally begins.

Much of my work sits at the intersection of:

  • B2B strategy

  • Buyer psychology

  • Positioning

  • Authority building

  • Thought leadership

  • Communication

  • AI discoverability

  • Market intelligence

I am particularly interested in what happens before measurable demand appears, the invisible moments where familiarity, credibility, and trust begin to shape future buying decisions.This perspective is also what led me to create the B2B Marketing Digest.

ADVISORY SERVICES

How I think

More activity doesn`t automatically create growth

More content does not automatically create trust.

More campaigns do not automatically create demand.

More technology does not automatically create better decisions.

Clear thinking, better positioning, stronger authority. Because by the time demand becomes measurable, preference is often already forming.

B2B Technology

WHO I WORK WITH

Professional Services

Consulting Firms

SEE HOW I CAN HELP

Legal Firms

Founders & Experts

The B2B Marketing Digest Newsletter

Join the Reader`s Club.