B2B Marketing and Communications Insights
Discover expert perspectives and strategic guidance to help you navigate complex B2B marketing challenges. This section features actionable advice, thought leadership, and fresh ideas to strengthen your brand, elevate your communications, and drive sustainable growth. Whether you're shaping strategy, leading change, or fine-tuning your marketing efforts, these insights are here to support smarter decisions and measurable impact.
The Quiet Rise of Strategic Minimalism
In 2026, leadership advantage is about choosing better. As complexity, AI output, and pressure increase, strategic minimalism is emerging as a quiet but powerful response. This article explores why focus, consistency, and intentional restraint are becoming the new C-suite advantage.
Why Email Is Still the Closest Relationship You Own in Marketing
Email remains the closest relationship a brand can own in marketing, not because it’s old, but because it’s intentional.
This article explores why email matters more than ever.
Trust Will Be Measured Before Conversion
In B2B, buyers don’t start trusting when they’re ready to buy, they buy because they already trust. Here’s why consistency and credibility matter more than ever in 2026.
The Myth of the All-in-One Marketer
The “all-in-one marketer” has become a costly myth.
In 2026, sustainable growth depends on clearer roles, aligned leadership, and marketing teams designed for strategy.
AI & Search: The Next Marketing Battleground
AI is reshaping how B2B buyers search, not just on Google, but across platforms like Chat GPT, Reddit, and YouTube. In this deep-dive interview, Christina Värno, Head of Strategy at Convertal, breaks down how marketers can stay visible, build digital trust, and rethink content for the new discovery era. This is a must-read for teams preparing for 2026.
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