B2B Marketing and Communications Insights
Discover expert perspectives and strategic guidance to help you navigate complex B2B marketing challenges. This section features actionable advice, thought leadership, and fresh ideas to strengthen your brand, elevate your communications, and drive sustainable growth. Whether you're shaping strategy, leading change, or fine-tuning your marketing efforts, these insights are here to support smarter decisions and measurable impact.
RIGA COMM 2025: From Findability to Human Connection in the Age of AI
At RIGA COMM 2025, I was inspired by sessions on the shift from visibility to findability and YouTube’s evolving role as a discovery engine. Here are my reflections on authenticity, strategy, and human connection in modern marketing.
Finding Real Motivation: Insights from My Workshop at the Women Entrepreneurs Mentorship Group
How to stay motivated when things get tough? In my recent workshop for the Women Entrepreneurs Mentorship Group, we explored motivation, finding clarity, meaning, and progress as the real drivers of sustainable energy and focus.
First B2B Marketing Digest is Out
The B2B Marketing Digest brings clarity to today’s noisy marketing landscape. Each month, it curates essential industry updates, platform changes, and expert insights, helping marketers save time, stay informed, and make smarter strategic decisions.
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