Being in the Right Place, With the Right Story, at the Right Time

In inbound marketing, timing and context matter as much as the message itself. The right channel and the right story, aligned with the buyer’s journey, make all the difference.

So where do you start?

◽ What content are you sharing?

◽ Why are you sharing it?

◽ What do you expect to happen after promoting it?

Answering these questions forces clarity and prevents content from being created “just because.”

Channel choice matters. Awareness, consideration, and decision stages each require tailored content and delivery. Personalized journeys build trust and move prospects forward naturally.

From my own experience, co-marketing is one of the most underestimated tactics. When brands with similar buyer personas collaborate, the content is not only more creative and engaging, but also feels more authentic. Done well, it expands reach, sparks curiosity, and builds credibility.

Inbound marketing isn’t about being everywhere; it’s about showing up where it matters most, with a story that resonates at the exact moment your customer is ready to hear it.

And it all begins with defining your buyer personas and truly understanding what they value, what challenges they face, and even what they “breathe” in their daily work. That insight is the foundation for getting the timing, the place, and the story right.