B2B Marketing and Communications Insights
Discover expert perspectives and strategic guidance to help you navigate complex B2B marketing challenges. This section features actionable advice, thought leadership, and fresh ideas to strengthen your brand, elevate your communications, and drive sustainable growth. Whether you're shaping strategy, leading change, or fine-tuning your marketing efforts, these insights are here to support smarter decisions and measurable impact.
RIGA COMM 2025: From Findability to Human Connection in the Age of AI
At RIGA COMM 2025, I was inspired by sessions on the shift from visibility to findability and YouTube’s evolving role as a discovery engine. Here are my reflections on authenticity, strategy, and human connection in modern marketing.
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Beyond Strategy: Emotional Intelligence, Psychology and Cultural Awareness in Marketing
Emotional intelligence, psychology, and cultural awareness are often overlooked in marketing — but they’re essential. In today’s global, fast-moving world, brands that connect on a human level stand out. This article explores how these “soft skills” become strategic superpowers in building trust, crafting resonant messaging, and navigating cross-cultural communication in modern B2B marketing.
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