B2B Marketing and Communications Insights
Discover expert perspectives and strategic guidance to help you navigate complex B2B marketing challenges. This section features actionable advice, thought leadership, and fresh ideas to strengthen your brand, elevate your communications, and drive sustainable growth. Whether you're shaping strategy, leading change, or fine-tuning your marketing efforts, these insights are here to support smarter decisions and measurable impact.
AI in organizations: where strategy gaps turn into technostress
AI is already embedded in daily work, but expectations, evaluation, and responsibility are still evolving. In this interview, Iveta Bikse, Work and Organizational Psychologist, explores how these gaps are shaping hidden AI usage, shifting workplace dynamics, and the emergence of technostress inside organizations.
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