B2B Marketing and Communications Insights
Discover expert perspectives and strategic guidance to help you navigate complex B2B marketing challenges. This section features actionable advice, thought leadership, and fresh ideas to strengthen your brand, elevate your communications, and drive sustainable growth. Whether you're shaping strategy, leading change, or fine-tuning your marketing efforts, these insights are here to support smarter decisions and measurable impact.
When Everyone Has Intent Data, What Actually Makes B2B Outreach Relevant?
Marvin van der Sluis, Co-Founder of Clawbuildr, explores a B2B outreach paradox: despite more intent data and automation than ever, meaningful buyer conversations are becoming harder to achieve. What does it take to earn attention and build trust?
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