EXPERT INTERVIEWS · THOUGHT LEADERSHIP CONTENT
Your experts know their field.
Let's help your audience understand it.
Experienced people often have the most interesting perspectives in a B2B company, but very little time to write about them. I help capture their knowledge in a thoughtful conversation and develop it into clear, credible content that your business can use.
One focused project · Content for your own channels · Personal editorial involvement.
Strong expertise doesn't automatically become strong communication
The problem I help solve
Maybe your technical director has a clear view of what customers get wrong. Your managing partner has valuable lessons from years in the field. Or your consultants see market changes well before they become obvious.
The knowledge is there. Turning it into something customers can read and understand is often where the process stops. I take care of the research, interview and editorial work so your experts can contribute without having to write the article themselves.
What you receive:
A short topic and audience briefing
One prepared expert interview, 45–60 minutes
One in-depth, expert-led article (approximately 900–1,200 words)
Three LinkedIn posts drawn from the interview
One consolidated revision and factual-review round
Ready-to-publish written copy for your business channels
A straightforward process
From an expert conversation to publishable content
Typical delivery: approximately 10 working days after the interview, subject to timely access to materials and consolidated feedback. Graphic design, posting, ongoing channel management and placement in B2B Marketing Digest are not included.
01 / DISCOVER
Find the worthwhile angle
We align on the audience, business context and the question worth exploring, so the content has a clear purpose.
02 / INTERVIEW
Go beyond the surface
I prepare and lead a focused conversation to draw out practical experience, examples and a distinct perspective.
03 / DEVELOP
Turn insights into content
I write and refine the article and LinkedIn posts in a voice that feels credible to the expert and useful to the reader.
Who it is useful for
Expert-led B2B firms and busy marketing teams
This is designed for technology and IT companies, law firms, consultancies and other professional services where expertise is a business asset, but editorial capacity is limited.
Experience behind the work
Research, marketing judgement and a genuine interest in people
I'm the founder and editor of B2B Marketing Digest, where I interview industry professionals and connect their experiences with broader questions about business, buyers and communication.
Explore editorial work and interviews
Have an expert whose ideas deserve to be heard?
Tell me a little about your company and the topic you would like to explore. I'll suggest a focused approach and provide a project proposal with a clear scope and fee.