This September edition explores where marketing activity and effectiveness are no longer aligned, from AI productivity and strategic capacity to retention, budgets and measurement.

It brings together the latest data to help B2B marketers decide what deserves attention as a new business cycle begins.

Because a fuller calendar does not always create greater progress.

B2B buyers are no longer only asking which vendor is best. They are asking which decision they can safely defend.

The July edition explores why B2B growth is shifting from visibility to defensibility, how AI search and LinkedIn are reshaping buyer discovery, and why marketing must help the full buying group feel confident enough to agree.