https://www.b2bmarketingdigest.net/insights daily 0.75 2026-03-31 https://www.b2bmarketingdigest.net/insights/the-future-of-b2b-marketing monthly 0.5 2026-03-31 https://www.b2bmarketingdigest.net/insights/ai-in-organizations-where-strategy-gaps-turn-into-technostress monthly 0.5 2026-03-31 https://www.b2bmarketingdigest.net/insights/speak-the-language-of-your-client monthly 0.5 2026-02-23 https://www.b2bmarketingdigest.net/insights/when-systems-stop-talking-how-companies-realize-their-software-no-longer-works monthly 0.5 2026-02-27 https://www.b2bmarketingdigest.net/insights/when-screens-exhaust-the-brain-a-conversation-on-resetting-modern-work-rhythms monthly 0.5 2026-02-23 https://www.b2bmarketingdigest.net/insights/the-quiet-rise-of-strategic-minimalism monthly 0.5 2026-02-01 https://www.b2bmarketingdigest.net/insights/why-email-is-still-the-closest-relationship-you-own-in-marketing monthly 0.5 2026-02-01 https://www.b2bmarketingdigest.net/insights/trust-will-be-measured-before-conversion monthly 0.5 2026-02-01 https://www.b2bmarketingdigest.net/insights/the-myth-of-the-all-in-one-marketer monthly 0.5 2026-01-04 https://www.b2bmarketingdigest.net/insights/regulation-amp-risk-ai-data-compliance-in-2026 monthly 0.5 2025-12-01 https://www.b2bmarketingdigest.net/insights/macroeconomic-trends-shaping-2026-insights-from-senior-economist-joona-widgrn monthly 0.5 2025-11-27 https://www.b2bmarketingdigest.net/insights/client-events-in-b2b-the-sacred-space-where-trust-learning-amp-conversion-meet monthly 0.5 2025-11-25 https://www.b2bmarketingdigest.net/insights/ai-amp-search-the-next-marketing-battleground monthly 0.5 2025-11-03 https://www.b2bmarketingdigest.net/insights/the-real-roi-of-conferences-why-strategic-planning-defines-success monthly 0.5 2025-11-06 https://www.b2bmarketingdigest.net/insights/why-personal-branding-matters-for-business monthly 0.5 2025-10-20 https://www.b2bmarketingdigest.net/insights/riga-comm-2025-from-findability-to-human-connection-in-the-age-of-ai monthly 0.5 2025-10-11 https://www.b2bmarketingdigest.net/insights/finding-real-motivation-insights-from-my-workshop-at-the-women-entrepreneurs-mentorship-group monthly 0.5 2025-10-11 https://images.squarespace-cdn.com/content/v1/6726894471e88505aed86b2e/1760222468919-WGSYR7BSPYWA7ZSLFTDN/Kristine_Kostamblocka_Motivation.png Insights - Finding Real Motivation: Insights from My Workshop at the Women Entrepreneurs Mentorship Group https://images.squarespace-cdn.com/content/v1/6726894471e88505aed86b2e/1760222470802-J30XQC8Y5SP4B5QY5TLP/Ekr%C4%81nuz%C5%86%C4%93mums+2025-10-11+195807.png Insights - Finding Real Motivation: Insights from My Workshop at the Women Entrepreneurs Mentorship Group https://images.squarespace-cdn.com/content/v1/6726894471e88505aed86b2e/1760222468773-Z59D9AAHRUAVXVFZB6MH/KK_Motivation.png Insights - Finding Real Motivation: Insights from My Workshop at the Women Entrepreneurs Mentorship Group https://www.b2bmarketingdigest.net/insights/first-b2b-marketing-digest-is-out monthly 0.5 2025-10-06 https://www.b2bmarketingdigest.net/insights/passion-authenticity-and-boldness-the-formula-for-brands-that-truly-thrive monthly 0.5 2025-09-30 https://www.b2bmarketingdigest.net/insights/being-in-the-right-place-with-the-right-story-at-the-right-time monthly 0.5 2025-09-30 https://www.b2bmarketingdigest.net/insights/why-b2b-lead-generation-is-broken-and-how-to-fix-it monthly 0.5 2025-09-30 https://www.b2bmarketingdigest.net/insights/ai-in-b2b-technology-is-rising-but-humans-still-orchestrate monthly 0.5 2025-09-30 https://www.b2bmarketingdigest.net/insights/why-thought-leadership-is-the-most-underrated-b2b-growth-strategy monthly 0.5 2025-09-30 https://www.b2bmarketingdigest.net/insights/stay-ahead-without-the-endless-research monthly 0.5 2025-09-30 https://www.b2bmarketingdigest.net/insights/beyond-strategy-emotional-intelinteligence-psychology-and-cultural-awareness-in-marketing monthly 0.5 2025-09-30 https://www.b2bmarketingdigest.net/insights/b2b-marketing-connection-drives-conversion monthly 0.5 2025-09-30 https://www.b2bmarketingdigest.net/insights/authenticity-bonds-people-more-deeply-than-any-polished-surface-ever-could monthly 0.5 2025-09-30 https://www.b2bmarketingdigest.net/insights/case-study-strategic-marketing-for-ai-based-b2b-market-entry monthly 0.5 2025-09-30 https://www.b2bmarketingdigest.net/insights/case-study-building-connection-through-clarity-marketing-lessons-from-a-purpose-driven-platform monthly 0.5 2025-09-30 https://www.b2bmarketingdigest.net/insights/how-to-choose-the-right-b2b-marketing-channels monthly 0.5 2025-09-30 https://www.b2bmarketingdigest.net/insights/top-5-inbound-marketing-strategies-to-boost-b2b-leads monthly 0.5 2025-09-30 https://www.b2bmarketingdigest.net/insights/preparing-to-work-with-b2b-marketing-consultant monthly 0.5 2025-09-30 https://www.b2bmarketingdigest.net/insights/category/Articles monthly 0.5 https://www.b2bmarketingdigest.net/insights/category/News monthly 0.5 https://www.b2bmarketingdigest.net/insights/category/Deep+Dive+Article monthly 0.5 https://www.b2bmarketingdigest.net/insights/category/Interview monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Team+Management monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Leadership monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Tech+Go-To-Market monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Service-Based+Business monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Strategic+Marketing monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Digital+Transformation monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Brand+Positioning monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Interview monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/B2B+Marketing monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Lead+Generation monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Motivation monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/2026 monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Community+Building monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Youtube monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Employee+Advocacy monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/C-Suite monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Event+Marketing monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Business+Software+Strategy monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/CMO monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/B2BLeads monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Purpose+Marketing monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/AI monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Marketing+Parrot monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Buyers+stages monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Marketing+Psychology monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Communication+Strategy monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Marketing+2026 monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Inbound+Marketing monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/European+Market+Entry monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/BrandAuthenticity monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Thought+Leadership monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Enterprise+Technology monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Search+Engines monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/AI+Marketing monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/HispanicHeritageMonth monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Coaching monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Software+Architecture monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Communication+Planning monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Coaching+Brand+Strategy monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/InboudMarketing monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Technostress monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Branding monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Enterprise+Marketing monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Global+Marketing+Skills monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Newsletter monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/IT+%26+Business+Alignment monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Macroeconomic+Outlook monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Well-being monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/NLP monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Cultural+Awareness+in+Business monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/ESG monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Workshop monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Marketing+Leadership monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Marketing+Audit monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Emotional+Intelligence+in+Marketing monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Ideal+Client+Persona monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Forest+Therapy monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Case+Study monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Marketing+Experts monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Content+Marketing monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Future+of+B2B+Marketing monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Baltics+and+Nordics monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Email+Marketing monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Thoughtleadership monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Brand+Audit monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Marketing+Communication monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Tone+of+Voice monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Brand+Strategy monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Customer+Engagement monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Brand+Communication+Strategy monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Marketing+Manager monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/B2B+Marketing+Strategy monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/ICP monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/C-suite monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Human-Centered+Marketing monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Personal+Branding monthly 0.5 https://www.b2bmarketingdigest.net/insights/tag/Sales+Enablement monthly 0.5 https://www.b2bmarketingdigest.net/b2b-newsletter daily 0.75 2026-04-01 https://www.b2bmarketingdigest.net/b2b-newsletter/april-2026 monthly 0.5 2026-04-01 https://images.squarespace-cdn.com/content/v1/6726894471e88505aed86b2e/cb1cdb4a-7b81-4581-971f-fab19bc11f4d/down+%282%29.gif B2B Marketing Newsletters - B2B Marketing Digest - April 2026 - Dear Reader, April is reinforcing a pattern that has been building quietly over the past months: more tools, more output, but less clarity in how work is actually evaluated and trusted. This edition focuses on that gap where AI accelerates execution, but organizations are still aligning on structure, data, and expectations. From leadership blind spots to shifting discovery and the growing role of owned data, the signals are becoming harder to ignore. A special thank you to Iveta Bikse for her thoughtful contribution in this edition. Her perspective on how strategy gaps begin to surface as technostress inside organizations adds an important layer to understanding what AI adoption looks like in practice. I hope this edition gives you a clear perspective and something practical to apply. Wishing you a calm and beautiful spring holiday season. Warm regards, Kristīne https://images.squarespace-cdn.com/content/v1/6726894471e88505aed86b2e/e6a419c8-1bfa-4aaa-8e23-b319cd6ae43e/IvetaBikse2024.jpg B2B Marketing Newsletters - B2B Marketing Digest - April 2026 - AI in Organizations- Where Strategy Gaps Turn Into Technostress AI adoption is no longer a question of access, but of structure. In this interview, Iveta Bikse, Work and Organizational Psychologist, highlights how unclear expectations, hidden AI usage, and shifting evaluation models are beginning to surface as technostress inside organizations. The conversation brings a deeper perspective on what happens when tools move faster than strategy. Read More.. https://images.squarespace-cdn.com/content/v1/6726894471e88505aed86b2e/dc6ea1dd-81f9-41fa-8f8c-355bcd3d042d/Heading.jpg B2B Marketing Newsletters - B2B Marketing Digest - April 2026 - Why clarity, judgment, and better operating models matter more than more output AI is changing B2B marketing, but not in the way many expect. This article explores why clarity, strategy, data foundations, and realistic role design matter more than tools, and how marketers can move beyond output to real impact in 2026. Read More https://www.b2bmarketingdigest.net/b2b-newsletter/march-2026 monthly 0.5 2026-03-28 https://images.squarespace-cdn.com/content/v1/6726894471e88505aed86b2e/dcc7fef9-d9df-420d-ad6c-82593a173efe/_I2A0884.jpg B2B Marketing Newsletters - B2B Marketing Digest - March 2026 - Dear Reader, I hope the new year has already brought you something tangible, whether it’s a fresh insight from your daily work, a new strategic direction, or maybe even a seminar or conference you’ve booked for the months ahead. Before anything else, I want to sincerely thank everyone who wrote back after my personal call for feedback. Your messages truly matter to me. And if you haven’t shared your thoughts yet, you’re still very welcome to do so. This month’s newsletter turned out to be more diverse than usual. Not just platform updates, but deeper reflections on something many teams quietly struggle with - software, systems, and the operational friction that often touches marketing departments more than we admit. A special thank you to Juris Bergmanis from LTECH for such an insightful and grounded deep dive into this reality. And of course, when the workload feels heavy, and the pile keeps growing, we addressed another very common challenge of our time - overload. But not just as a problem. Together with Inga Beitiņa, we explored a solution rooted in something surprisingly simple yet powerful: reconnecting with our wellbeing through nature. I hope this edition gives you both perspective and something practical to take forward. Warm regards, Kristīne https://images.squarespace-cdn.com/content/v1/6726894471e88505aed86b2e/4daceb2d-701f-4938-b988-afb8b73f54c2/dr%C4%ABkst_1.jpg B2B Marketing Newsletters - B2B Marketing Digest - March 2026 - When Systems Stop Talking: How Companies Realize Their Software No Longer Works When systems stop talking, growth slows down. In this interview with Juris Bergmanis, Head of Corporate Strategy and IT Projects at LTECH, we explore how software fragmentation, manual workarounds, and disconnected tools quietly signal that your technology no longer supports your business strategy. Read More.. https://images.squarespace-cdn.com/content/v1/6726894471e88505aed86b2e/1771774408875-CMED6YLVHEJPWK33SQV5/IMG_0591-2+copy.jpg B2B Marketing Newsletters - B2B Marketing Digest - March 2026 - When Screens Exhaust the Brain: A Conversation on Resetting Modern Work Rhythms Burnout is a structural risk of modern work. With over 60% of marketing professionals reporting chronic stress, the real question is not whether teams are overloaded, but how we reset them. Forest Therapy offers a research-backed, practical way to restore cognitive clarity, reduce stress, and strengthen performance, without adding another tool or workshop to the calendar. Read the interview with Inga Beitiņa, Forest Therapy practitioner. Read More https://www.b2bmarketingdigest.net/b2b-newsletter/february-2026 monthly 0.5 2026-02-21 https://images.squarespace-cdn.com/content/v1/6726894471e88505aed86b2e/ac634ac3-d1c4-488d-8533-da9c7f861f0a/Noform%C4%93jums+bez+nosaukuma+%2810%29.png B2B Marketing Newsletters - B2B Marketing Digest - February 2026 - Dear Reader, Welcome to the second B2B Marketing Digest of 2026. I hope the year has started gently for you. For me, the first weeks of 2026 have been very practical: compliance questions, platform changes, and the quiet realization that doing more isn’t the answer anymore. That’s why this edition includes reminders around regulation, data, and focus. I’d genuinely love to hear how the year has started for you. Feel free to write back; your perspective often shapes what comes next. Warm regards, Kristīne https://images.squarespace-cdn.com/content/v1/6726894471e88505aed86b2e/0a2b76ff-91c8-432a-a66c-57eb89a90e5f/Instagram_2026.jpg B2B Marketing Newsletters - B2B Marketing Digest - February 2026 - Make it stand out Download https://images.squarespace-cdn.com/content/v1/6726894471e88505aed86b2e/1769969968648-MGDFRTBA57AF46763L2Y/unsplash-image--5AVCxe6HYM.jpg B2B Marketing Newsletters - B2B Marketing Digest - February 2026 - Trust Will Be Measured Before Conversion In B2B, buyers don’t start trusting when they’re ready to buy; they buy because they already trust. Here’s why consistency and credibility matter more than ever in 2026. Read More https://images.squarespace-cdn.com/content/v1/6726894471e88505aed86b2e/1769970000596-9CZD6YGVN6HZ610G437J/unsplash-image-J9Z67z9C3PQ.jpg B2B Marketing Newsletters - B2B Marketing Digest - February 2026 - Why Email Is Still the Closest Relationship You Own in Marketing Email remains the closest relationship a brand can own in marketing, not because it’s old, but because it’s intentional. This article explores why email matters more than ever. Read More https://www.b2bmarketingdigest.net/b2b-newsletter/december-2026-january monthly 0.5 2026-01-31 https://images.squarespace-cdn.com/content/v1/6726894471e88505aed86b2e/d3413dfc-9b8e-4103-afbe-aea4581763ba/_I2A4634.jpg B2B Marketing Newsletters - B2B Marketing Digest - January 2026 - Dear reader, Welcome to the first B2B Marketing Digest of 2026. A new year always arrives quietly, even though business rarely slows down anymore. Strategies roll over, dashboards reset, expectations stay high. And yet, this moment invites something else too: a breath, a pause, a chance to choose more deliberately what deserves our attention. If 2025 was the year of experimentation with AI, new channels, new funnels, and constant testing, then 2026 is already asking for something different: focus. Clearer priorities, stronger alignment, and fewer things done with deeper intention. Across the latest research and conversations with marketing leaders, a few signals stand out: GenAI is moving from curiosity to a core capability Budgets remain under pressure, while expectations continue to rise The buyer journey is becoming increasingly invisible, unfolding long before brands see a signal This edition of the Digest is designed to bring calm to that complexity, highlighting where to place your energy in 2026, which shifts actually matter, and how marketing leaders can move from constant execution to more confident, strategic decision-making. Thank you for being here. For staying curious. And for doing the thoughtful, often unseen work that makes marketing not just effective, but meaningful. Warm regards, Kristīne https://images.squarespace-cdn.com/content/v1/6726894471e88505aed86b2e/1767488510494-P0NIMA4MC716UQJ33FLV/unsplash-image-A8FmAfEypS0.jpg B2B Marketing Newsletters - B2B Marketing Digest - January 2026 - Why It’s Time to Rethink Marketing Roles in 2026. Marketing hasn’t become harder; it has become heavier. More channels. More tools. More expectations. And somehow, fewer clear owners. In this article, we explore why the “all-in-one marketer” is a dangerous myth in 2026 and how clarity, role design, and strategic ownership are becoming the real competitive advantage. https://images.squarespace-cdn.com/content/v1/6726894471e88505aed86b2e/c6e64c47-8684-4933-939e-1c69fc90f6b9/of+the+year.png B2B Marketing Newsletters - B2B Marketing Digest - January 2026 - Pantone11-4201 Cloud Dancer A soft, airy off-white shade chosen as the 2026 Color of the Year by the Pantone Color Institute. It’s described as a hue that evokes calm, serenity, and clarity, offering a kind of visual breath in a world full of noise and stimulation. This is the first time Pantone has selected a mostly white tone for the Color of the Year, signaling a broader cultural desire for simplicity and renewed focus. There are other 2026 color forecasts from brands like Benjamin Moore and Etsy, but Cloud Dancer is the most widely recognized official color from Pantone. 2026’s color of the year is an understated, soothing off-white, symbolizing clarity, calm, and a fresh beginning. These values are shaping B2B buying behavior and brand perception today. This tone pairs well with minimalist layouts, human-first messaging, and premium brand positioning. Expect more whitespace-led design, calm interfaces, and visual breathing room across campaigns as brands move away from loud visuals to strategic simplicity that signals confidence. https://www.b2bmarketingdigest.net/b2b-newsletter/december-2025 monthly 0.5 2025-12-28 https://images.squarespace-cdn.com/content/v1/6726894471e88505aed86b2e/e971bd4e-99ed-489e-88c7-eaba6d6352cb/Photoroom_20250922_121556.JPG B2B Marketing Newsletters - B2B Marketing Digest - December 2025 - Dear reader, Welcome to the December edition of the B2B Marketing Digest, and thank you for being part of this community of sharp, curious, and ever-evolving marketers. This month, I’m grateful to introduce two guest voices whose expertise meaningfully elevates this issue: Joona Widgrén, Senior Economist at OP Financial Group Linda Sprukste, Lawyer in IT & Business Law I’m deeply thankful for their time, openness, and the value they contributed, this edition simply wouldn’t be the same without them. As we move into the final days of the year, I want to offer a gentle reminder. December often tempts us into rushing, finishing, closing, planning, and tightening. But it is also the season that invites us to pause. To be present in a way that our digital-first world rarely allows. At some point this month, I hope you can step out of the noise, even briefly, and reconnect with something quieter and more timeless. Perhaps a childhood memory of Christmas Eve, when everything felt magical, when we believed fully and without hesitation, when wonder came naturally. Let yourself feel that again. I wish you a peaceful Christmas season, a bright and calm holiday period, and a healthy, grounded beginning to the New Year. Thank you for reading, for being here, and for doing meaningful work. Warm regards, Kristīne https://images.squarespace-cdn.com/content/v1/6726894471e88505aed86b2e/2ffe3da0-c520-404e-a7d0-680c5ebf8cb4/Joona-Wigren%281%29.jpg B2B Marketing Newsletters - B2B Marketing Digest - December 2025 - Macroeconomic Outlook 2026: Baltic–Nordic Signals to Watch Senior Economist Joona Widgrén (OP Financial Group) forecasts a gradual recovery across the Baltic–Nordic region in 2026, driven by rising real wages, easing inflation, and stronger household spending. GDP growth in the Baltics is expected to approach 3%, with Latvia and Estonia picking up after recent stagnation. Business confidence is improving, the labor market remains resilient, and two sectors stand out for growth: defense and consumer industries. Key indicators to monitor: consumer confidence, PMI, world trade, and inflation trends. For B2B leaders, aligning budgets, messaging, and buyer expectations with these macro signals will be essential for planning in 2026. Full interview Watch the Video https://images.squarespace-cdn.com/content/v1/6726894471e88505aed86b2e/1764609171174-ZZDMLQYX7ES8NUL2RXH2/Photoroom_20251201_191149.PNG B2B Marketing Newsletters - B2B Marketing Digest - December 2025 - AI & Data Compliance 2026: What B2B Marketers Must Prepare For IT & business law expert Linda Sprukste highlights that 2026 will be a regulatory turning point for marketing teams. With the EU’s AI Act rolling out through 2027, marketers must ensure transparent labeling of AI-generated content, maintain human oversight, and update data handling and consent practices. The AI Act also introduces significant penalties - up to €15M or 3% of global turnover — for non-compliance. As cookies continue to phase out, risks increase around ineffective consent tools, outdated privacy policies, and improper use of AI systems. Internal training becomes essential, as most compliance failures originate inside companies. Regional differences are widening, with the EU enforcing far stricter rules than the US, requiring adapted strategies for tracking, personalization, and data storage. For B2B marketers, early compliance is not just protection - it’s a competitive advantage. Full interview Watch the Video https://www.b2bmarketingdigest.net/b2b-newsletter/november2025-2h5xd monthly 0.5 2025-11-29 https://images.squarespace-cdn.com/content/v1/6726894471e88505aed86b2e/1761259705826-0EBGOOKTLCH0EO2Q0LKC/Kristine_Kostamblocka_November B2B Marketing Newsletters - B2B Marketing Digest - November 2025 - Dear reader, Welcome to this special November edition of the B2B Marketing Digest, and thank you once again for being part of this growing community of curious, thoughtful marketers. This month’s issue is close to my heart. After years in corporate marketing - from legal and real estate to tech and B2B services, I know how hard it can be to stay strategic in the noise. Between shifting platforms, evolving buyer journeys, and endless tools, it often feels like the ground moves faster than we can respond. Recently, I had the chance to reflect on this in an interview with Marketing Parrot, where I shared how corporate conferences became my real marketing battlefield, and why planning, not just performance, defines ROI. You can read the full piece here. In this month’s Digest, we take that same strategic lens into the next battleground: Search. We’re honored to feature the voice of Christina Värno, Head of Strategy at Convertal, whose talk at RIGA COMM inspired this issue’s headline article: “AI & Search: The Next Marketing Battleground” - exploring how tools like ChatGPT, YouTube, Reddit, and even TikTok are reshaping discovery. As always, thank you for reading- and thank you for doing the hard, meaningful work that great marketing requires. Warm regards, Kristīne https://images.squarespace-cdn.com/content/v1/6726894471e88505aed86b2e/266ee4bc-370d-4bf1-8d57-d27cffc51cb4/How_to_Show_up_inChatGPT.png B2B Marketing Newsletters - B2B Marketing Digest - November 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6726894471e88505aed86b2e/1436e84e-18d5-4b53-86d6-2b1561a076db/Christina+Varno.jpeg B2B Marketing Newsletters - B2B Marketing Digest - November 2025 - Why B2B marketers need to rethink discoverability in 2026 Search is changing fast. With ChatGPT, YouTube, TikTok, and Reddit increasingly used for answers, B2B marketers need to think beyond Google rankings. Buyers still search, but now they ask AI tools questions and expect trusted, contextual responses in return. We're entering the era of Answer Engine Optimization (AEO). This shift isn’t about replacing SEO, it’s about expanding visibility across the entire discovery journey. At this year’s RIGA COMM, I had the chance to hear Christina Värno, Head of Strategy at Convertal, speak about this exact shift. One line stuck with me: “People don’t just want answers, they want trusted, contextual ones.” That moment sparked this article, because B2B marketers are asking: “How do we show up when buyers search through AI tools, not just Google?” So I reached out to Christina to share her view on what this shift really means, and what practical steps marketers can take now to prepare for 2026. Her insights, especially on digital trust, platform behavior, and actionable findability, are something every B2B marketing team should be thinking about. READ THE ARTICLE… https://www.b2bmarketingdigest.net/b2b-newsletter/october2025 monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/6726894471e88505aed86b2e/6adf4bbe-8c1c-445d-bad7-2f4ef2ab5e61/Newsletter_October2025.jpg B2B Marketing Newsletters - B2B Marketing Digest - October 2025 Dear reader, Welcome to the very first edition of the B2B Marketing Digest. I want to sincerely thank you for signing up and being part of this launch. It means a lot to start this journey together. After more than a decade in corporate marketing, I saw the same challenge repeat itself: too many updates, too many channels, and not enough time for strategy. Most of us spend our days firefighting and juggling stakeholders, which leaves little space to step back and see the bigger picture. That’s why I created this Digest. Each month, to receive a curated overview of industry updates, trends, and insights, the essentials that help you stay informed and make smarter decisions. My goal is simple: to give busy marketers back their most valuable resource - time. Thank you again for being here at the very beginning. I look forward to shaping this together with you - and I hope you enjoy this first edition. Please, feel free to share any feedback with me. Warm regards, Kristīne https://images.squarespace-cdn.com/content/v1/6726894471e88505aed86b2e/0332016d-d509-45d9-9f2b-81d332370b64/AI-Powered+Persona+Playbook.png B2B Marketing Newsletters - B2B Marketing Digest - October 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.b2bmarketingdigest.net/b2b-newsletter/category/B2B+Marketing+Digest+Newsletter monthly 0.5 https://www.b2bmarketingdigest.net/b2b-newsletter/tag/B2B+Marketing+Digest+Newsletter+-+February+2026 monthly 0.5 https://www.b2bmarketingdigest.net/b2b-newsletter/tag/B2B+Marketing+Digest+Newsletter-+March+2026 monthly 0.5 https://www.b2bmarketingdigest.net/b2b-newsletter/tag/B2B+Marketing+Digest+Newsletter+-+April+2026 monthly 0.5 https://www.b2bmarketingdigest.net/b2b-newsletter/tag/B2B+Marketing+Digest+Newsletter+-+November+2025 monthly 0.5 https://www.b2bmarketingdigest.net/b2b-newsletter/tag/B2B+Marketing+Digest+Newsletter+-+October+2025 monthly 0.5 https://www.b2bmarketingdigest.net/b2b-newsletter/tag/B2B+Marketing+Digest+Newsletter+-+December+2025 monthly 0.5 https://www.b2bmarketingdigest.net/appointments daily 0.75 2025-03-01 https://www.b2bmarketingdigest.net/contact daily 0.75 2025-08-08 https://images.squarespace-cdn.com/content/v1/6726894471e88505aed86b2e/1722371798.8024-BOGOJJRECKLCIRYUMCKL/imgg-od3-tkh3tv6o.png https://www.b2bmarketingdigest.net/about daily 0.75 2025-09-15 https://images.squarespace-cdn.com/content/v1/6726894471e88505aed86b2e/1722371798.407943-CKPHYRSWBFPOULAFOAAR/imgg-od3-sythtalp.png https://www.b2bmarketingdigest.net/services daily 0.75 2025-10-06 https://images.squarespace-cdn.com/content/v1/6726894471e88505aed86b2e/1722371798.323301-ARPJJWPIUUKCKOXWLKIF/imgg-od3-kculovs3.png https://images.squarespace-cdn.com/content/v1/6726894471e88505aed86b2e/1722371798.771928-REMXMGRCMJDROLHDYJHK/imgg-od3-swgxgzrv.png https://images.squarespace-cdn.com/content/v1/6726894471e88505aed86b2e/1722371798.938375-MMIKAUYFXOWISEBJSXJQ/imgg-od3-7byp3a1x.png https://www.b2bmarketingdigest.net/home daily 1.0 2026-03-31 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/f5be000f-883d-4b52-8322-13ce5108db47/imgg-demo-nLRbokBp.jpg Consult With Kristine https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/6d6ce9d6-acc5-4337-84fa-c8c6a18cbbd7/imgg-demo-dr4UJ5bT.jpg Consult With Kristine https://images.squarespace-cdn.com/content/v1/6726894471e88505aed86b2e/0c4495f0-b7bc-472a-bcce-43007f8cc1b7/Heading.jpg https://images.squarespace-cdn.com/content/v1/6726894471e88505aed86b2e/1722371799.10097-HBGMDUDQGGZEMHNTMBUH/imgg-od3-4p2xprva.png https://www.b2bmarketingdigest.net/rsvp-newsletter daily 0.75 2026-02-07 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/f5be000f-883d-4b52-8322-13ce5108db47/imgg-demo-nLRbokBp.jpg B2B Marketing Digest Newsletter RSVP https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/6d6ce9d6-acc5-4337-84fa-c8c6a18cbbd7/imgg-demo-dr4UJ5bT.jpg B2B Marketing Digest Newsletter RSVP https://www.b2bmarketingdigest.net/intelligence-hub daily 0.75 2026-02-17 https://images.squarespace-cdn.com/content/v1/6726894471e88505aed86b2e/1771277106618-VW8GYS1QNP9T07Y8NGH8/unsplash-image-nGoCBxiaRO0.jpg https://images.squarespace-cdn.com/content/v1/6726894471e88505aed86b2e/a3b70b41-4b0b-4808-9fad-0ac2f6f76bdb/ICP+Intelligence+System_.jpg https://www.b2bmarketingdigest.net/store daily 0.75 57450-08-24 https://www.b2bmarketingdigest.net/store/p/icp-intelligence-system-kit monthly 0.5 2026-02-17